The in-world experience began with an exterior covered by ‘wanted’ posters and a CTA for fans to signup for Good Omens text marketing. Once inside, fans took their photos with the ‘WANTED’ frame and followed the narrative further with an immersive scavenger hunt. The hunt led them through a series of vignettes and sets to collect clues from Aziraphel’s bookstore, the record shop, a themed elevator to heaven & a ‘hell’ speakeasy, and finally a coffee shop with branded drinks. ✦ Inside the Fans took home branded records with a QR code linking to a custom Good Omens playlist. Throughout the night, immersive performances by magicians, demons, and clairvoyants brought the space to life.