Thursday Night Football fans enjoyed the outdoor pregame tailgate activation space, and watched in awe as the Reacher action figure broke out of its massive box and wandered around the stadium posing for photos, giving out fist bumps and even tossing a giant football around. ✦ Reacher’s star Alan Ritchson came to participate and joined fans in physical challenges and photo ops. ✦ Fans able to successfully complete the challenges unlocked exclusive special Reacher-themed prizes and swag. The activation included a Thursday night Football broadcast integration.
