The Lowdown

FYC & Content Capture

The Brief:

Transform NYA Studios into a content capture ready environment to support the FYC campaign of FX’s The Lowdown starring Ethan Hawke and Keith David.

How we did it:

To bring the storyworld of The Lowdown to life we drew inspiration from Oklahoma’s cultural soil: literature, music, journalism, local art, history, and the people who carry those stories with them. Our team worked all these elements into the scenic design, graphic design, and production of the step & repeat, branded props, screening, content for the FYC panel, and F&B. A recreation of the Hoot Owl Bookstore from the show served as an additional vignette for photo ops — and featured a working vinyl turntable, shelves of used books by writers referenced in the show, hidden notes and discoveries from Lee Raybon, and artwork by artists like Joe Brainard.