Bridgerton

Global Fan Event

How Netflix fit 60,000 global Bridgerton fans inside a single theatre.

THE GOAl

Turn Valentines Day into Bridgerton sneak peek day

In anticipation of Bridgerton Season 3, Netflix set out to create a virtual destination for thousands of global Bridgerton fans to celebrate the long awaited return of the series. Bring as many global Bridgerton fans together for juicy teasers, exclusive content, and a live Q&A with Season 3 cast, Shonda Rhimes, and showrunner Jess Brownell.

How we did it

Building off our existing Netflix Virtual Screenings partnership, we delivered a massive ‘sneak peek’ digital fan experience for Valentine’s Day, 2024. Created and hosted using our Flux platform, Bridgerton fans were invited to RSVP and attend the live event all within one virtual environment.

The site seamlessly combined a live broadcast of cast & creators from the Claridge’s hotel in London with a live chat for fans tuning in from around the world and Bridgerton branding at every touchpoint. Shondaland and Netflix revealed exciting Season 3 news worthy of Lady Whistledown’s Society Papers, sparking viral fan reactions on social media and leading Bridgerton to become a trending topic on Twitter during the event.