Coming 2 america
Global Premiere Experience
Global Virtual Premiere
How Prime Video rolled out the royal red carpet for fans around the world.
THE GOAL
Bring the royal celebration of Zamunda to fans around the world.
To celebrate the release of Coming 2 America, Amazon Studios set out to create an unforgettable virtual premiere that honored the film's iconic legacy, reunited fans with beloved characters, and welcomed a new generation into the kingdom of Zamunda.
How we did it
Using Little Cinema’s virtual event platform, we created a star-studded premiere and interactive after-party inspired by the vibrant world of Zamunda.
Guests walked the virtual Royal Red Carpet through a custom AR photo booth before enjoying an exclusive screening with live emoji reactions. The celebration continued across three immersive virtual rooms featuring live music, DJ sets, and appearances from cast members including Arsenio Hall and Leslie Jones.
The event welcomed 1,948 attendees from 500 cities worldwide, generating nearly 8,000 chat messages and over 1,500 AR photo captures.