The Proud Family
Hybrid Global Fan & VIP Premiere at XR Studios
How Disney+ brought the Proud Family universe to life with a virtual school dance.
THE GOAL
Bring the Proud Family universe to life for a new generation.
To celebrate the 20th anniversary of The Proud Family and the launch of The Proud Family: Louder and Prouder on Disney+, we set out to create a vibrant, interactive virtual premiere that honored the beloved series while bringing fans closer to its characters, cast, and creators.
How we did it
Little Cinema created a fully branded digital experience that transported fans into the world of The Proud Family, combining an exclusive screening of the first two episodes with live entertainment and interactive activations.
The celebration kicked off with cast-led trivia and a live XR musical performance featuring Joyce Wrice, before guests joined the premiere watch party. After the screening, fans stepped inside Willy T. Ribbs Middle School for a virtual dance party featuring DJ Battlecat, exclusive cast conversations in the cafeteria, and hidden content to discover in the school lockers.
The event brought together 1,766 attendees across 22 countries, generating 534 photo booth captures and an impressive 121.9 million social impressions.