Play Cafe
AN Enchanted pop-up brunch & Play experience
The Brief:
Create awareness and reignite fandom for the series premiere of Sofia the First: Royal Magic for press & consumers, while deepening the love of other iconic series families can enjoy on Disney Jr. and Disney+.
How We did It:
To bring the Disney Jr. magic to the heart of Los Angeles, we created the Disney Jr. Play Cafe – an enchanted brunch & play experience whee every moment was fit for royalty. The experience was rooted in Sofia’s world while sprinkling in nods to other Disney Jr. titles. Guests rotated through character meet-and-greets, a seated breakfast with a themed food & beverage, pancake art, colorful play spaces with Disney consume products, face painting, themed arts and crafts, photo ops, and giveaways. Screenings around the space gave attendees a sneak peek at upcoming & exclusive Disney Jr. content.
The pop-up experience was available for 1 weekend only and sold out before opening.