The Alienist
Immersive Virtual Premiere & Murder Mystery
How TNT transported fans to 1897 New York City to solve a live, interactive murder mystery.
THE GOAL
To celebrate the release of The Alienist: Angel of Darkness, TNT set out to create an immersive virtual premiere that would transport press, influencers, and fans into the show's dark, mysterious world, bringing the suspense of the series to life through interactive storytelling.
Turn a virtual premiere into a thrilling detective experience.
How we did it
Little Cinema created a fully branded virtual premiere followed by a live murder mystery that transformed guests into investigative journalists in 1897 New York City.
Armed with clues, guests explored seven immersive locations, interacted with 13 live performers, and worked together to solve the murder of Alejandro Valdez. Custom mystery boxes and an AR photo booth extended the experience beyond the screen.
The two events generated 14,525 chat messages, with 91% audience retention during the consumer activation and over 1,700 photo booth captures.